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How can you take your service or your offering, put it into a smaller package that’s easier to sell, and then how can you turn that package into a digital product that can live on the internet, be evergreen and doesn’t require you to be physically present or to be actually doing something for someone...
Don’t let somebody with a narrow mindset who hasn’t been to where you are trying to go, talk you out of building a strong business foundation that will allow you to build wealth and leave a legacy. – Asha Wilkerson, Esq. Episode Summary: My number one advice for anyone starting a business is to be...
I personally believe that being a business owner is one of the fastest ways to change your financial future. – Asha Wilkerson, Esq. Episode Summary: Welcome to my new podcast, Transcend the Podcast! When you’re building a business from the ground up, it’s easy to get stuck in the day-to-day and lose sight of your...
9 June 2021 - 11:20, by , in business, No comments
All of us started our businesses for different reasons, but I bet most of you reading this right now want to have a business that brings about a positive community impact.  There’s also this unspoken expectation for black and brown business owners to return to our communities and (almost single handedly) provide financial and other...
I had the honor of being a guest on Paul Zelizer’s incredible Awarepreneurs Podcast where we talked about the power of starting your own business and all things related to social entrepreneurship. Not only does business ownership empower the founder, but it also empowers the founder’s family and local community. Contrary to popular belief, you...
25 June 2020 - 8:34, by , in business, No comments
Business ownership definitely has its perks, here are a few you may not have considered before. Independence. As a business owner, you are your own boss. You can’t get fired. More importantly, you have the freedom to make the decisions that are crucial to your own business success. This independence is really freeing, but it’s...
California’s minimum wage will increase on January 1, 2020 to $13 per hour for employers with 26 or more employees and $12 for employers with 25 or fewer employees. California is the first state in the nation to commit to raising the minimum wage to $15 per hour statewide by 2022 for large businesses, and...
27 December 2019 - 7:02, by , in ask asha, business, contracts, No comments
Pay close attention to the contract terms, the dispute venue, and whether or not arbitration is required.
23 December 2019 - 6:58, by , in ask asha, business, contracts, No comments
Contracts are extremely important and it is imperative that you know and understand the terms of any contract that is drafted on your behalf and any contract you're asked to sign.
Do you set goals for your business? And does that look different from how you set goals for yourself? Let's discuss.
When you’re building a business from the ground up, it’s easy to get stuck in the day-to-day and lose sight of your bigger vision. On  TRANSCEND the Podcast we help you focus on what matters most so you can build a thriving business and leave a legacy. I’m Asha Wilkerson, an attorney by training, and...
15 October 2020 - 14:41, by , in business, No comments
I recognize that “Talking money” can be scary (and maybe even out of the norm) for many people. But, do you really have a business if your finances aren’t in order?  The simple answer…no.  The long answer….there are a few founding principles behind your business finances that are the keys to running, sustaining, and growing...
28 September 2020 - 16:51, by , in business, No comments
Just about everybody wants to have a bigger business, but most people don’t know how to do it. Working more hours and spending more money doesn’t always lead to higher revenue, but it will probably lead to burnout. What you need to do is scale. Watch this video to learn how you can accomplish that....