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17 August 2021 - 3:00, by , in TRANSCEND the Podcast, No comments
People spend so much time trying to sell the product or the service when they really should be spending time selling the transformation.” – Asha Wilkerson, Esq. Episode Summary: One of the most important aspects of running a modern online business is getting people to see what you have to offer. Today, I’m sharing five...
10 August 2021 - 3:00, by , in TRANSCEND the Podcast, No comments
I tell the entrepreneurs all the time, think of the money as a tool because, in our communities, we are afraid to take on debt for a number of reasons. But use it as a tool. Use it to fix something, grow something, scale something.” – Caron Gugssa-Howard, ICA Episode Summary: In today’s episode of...
You’re not starting in this business to play small. You’re not starting to be broke or to stay broke. So kick that broke mindset and start thinking about abundance and start thinking about where you’re going to go and what is the right entity and the proper tax structure to get you there. – Asha...
I always like to think of intellectual property as an umbrella term for your overall portfolio. And your portfolio is usually going to consist of three key components, trademark, copyright, and patent. And then the fourth kind of side component, trade secrets. – Kristen G. Roberts, Esq. Episode Summary: In today’s episode of TRANSCEND the...
I don’t think that you can protect your intellectual property too early once it’s been developed. But I think you can certainly protect it too late. Don’t wait too long. Just know that protecting your IP is very important for your business and the success of your business. – Asha Wilkerson, Esq. Episode Summary: This...
We’re building our businesses for where we want them to be, not for the scarcity that we may feel at this time. So flip your mindset, start thinking about abundance, and where you’re going to be in the future. – Asha Wilkerson, Esq. Episode Summary: I love answering questions and helping my clients make decisions...
When you’re walking in your purpose, the universe will reward you. You will just start getting opportunities to make money doing something that you love because you’re showing up, and you’re doing it in a way that is super authentic and that connects with people. – Jannese Torres-Rodriquez Episode Summary: Jannese Torres-Rodriguez is a personal...
Think about what is the vision, what is the legacy that you want to leave for them? It doesn’t have to be a million dollars. It would be great if it was. But even if you just leave them $50,000, that’s a big help for people, right? Nothing is too small. But if you don’t...
How can you take your service or your offering, put it into a smaller package that’s easier to sell, and then how can you turn that package into a digital product that can live on the internet, be evergreen and doesn’t require you to be physically present or to be actually doing something for someone...
Don’t let somebody with a narrow mindset who hasn’t been to where you are trying to go, talk you out of building a strong business foundation that will allow you to build wealth and leave a legacy. – Asha Wilkerson, Esq. Episode Summary: My number one advice for anyone starting a business is to be...