TRANSCEND the Podcast

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Welcome to TRANSCEND the Podcast

Build a Business and Leave a Legacy

On this podcast, we help you focus on what matters most so you can build a thriving business and leave a legacy.

Available on your favorite podcast apps.

Actionable Insights from Industry Experts

Each week, the show explores key concepts for growing your business. You’ll hear from fellow entrepreneurs, thought leaders and industry experts. They share their insights on overcoming mindset blocks and strategies for growing your business in a thoughtful, sustainable way.

Hosted by Asha Wilkerson, Esq.

Asha Wilkerson, Esq. is an attorney by training, and an educator at heart and the host of  TRANSCEND the podcast. Asha Wilkerson takes great pride in working with and teaching BIPOC entrepreneurs about business formation, contract creation, and liability reduction. She is committed to helping entrepreneurs of color not only start businesses, but also stay in business for years to come. 

​​ Affirmations don’t work until you address the underlying beliefs that are holding you back.” – Asha Wilkerson, Esq. Episode Summary: We all know that there will be times when everything is going right and times when it feels like nothing is going right. It’s not about whether it feels

We also have to think about the long-term, think about opportunities, think about what we will be able to do if we are positioning ourselves for success.” – Viridiana Ponce Episode Summary: Making the transition from cooking food as a hobby to a full-time business can be daunting, which is

Justice is about having a consciousness that there are systems in this world that literally exploit the weak and the vulnerable among us.” – Pastor Michael McBride Episode Summary: A commonly used narrative centers around the idea that God loves the poor, and therefore, by amassing wealth, you are taking

Having the conversation to push creatives to understand how their creative contributions to the culture can be protected is why Firm for the Culture came into being.” – Rukayatu “Ruky” Tijani Episode Summary: Today, I am joined by Rukayatu “Ruky” Tijani, a trademark attorney, and founder of the Firm for

How do you connect with people beyond talking about business? One of the ways you can do that is to understand their culture or learn their language, and take an interest in some of the things that they’re interested in.” – Bobby Amiri Episode Summary: In today’s episode, I speak

People spend so much time trying to sell the product or the service when they really should be spending time selling the transformation.” – Asha Wilkerson, Esq. Episode Summary: One of the most important aspects of running a modern online business is getting people to see what you have to

I tell the entrepreneurs all the time, think of the money as a tool because, in our communities, we are afraid to take on debt for a number of reasons. But use it as a tool. Use it to fix something, grow something, scale something.” – Caron Gugssa-Howard, ICA Episode

You’re not starting in this business to play small. You’re not starting to be broke or to stay broke. So kick that broke mindset and start thinking about abundance and start thinking about where you’re going to go and what is the right entity and the proper tax structure to

I always like to think of intellectual property as an umbrella term for your overall portfolio. And your portfolio is usually going to consist of three key components, trademark, copyright, and patent. And then the fourth kind of side component, trade secrets. – Kristen G. Roberts, Esq. Episode Summary: In

I don’t think that you can protect your intellectual property too early once it’s been developed. But I think you can certainly protect it too late. Don’t wait too long. Just know that protecting your IP is very important for your business and the success of your business. – Asha