Welcome to TRANSCEND the Podcast

Build a Business and Leave a Legacy

On this podcast, we help you focus on what matters most so you can build a thriving business and leave a legacy.

Available on your favorite podcast apps.

Actionable Insights from Industry Experts

Each week, the show explores key concepts for growing your business. You’ll hear from fellow entrepreneurs, thought leaders and industry experts. They share their insights on overcoming mindset blocks and strategies for growing your business in a thoughtful, sustainable way.

Hosted by Asha Wilkerson, Esq.

Asha Wilkerson, Esq. is an attorney by training, and an educator at heart and the host of  TRANSCEND the podcast. Asha Wilkerson takes great pride in working with and teaching BIPOC entrepreneurs about business formation, contract creation, and liability reduction. She is committed to helping entrepreneurs of color not only start businesses, but also stay in business for years to come. 

I’m here to tell you simplicity is where it’s at, especially if you are just starting out. And I will tell you a little secret too. Most businesses, the bigger ones that have grown and have all these offerings going on, they started out simple, perfected that process, and then

Being able to join, Transcend, and being able to you know, email you and ask questions about the business side of things has been really helpful. And then just the meetups on the third Thursday, where you can just talk to other people that are also trying to figure out

When we’re trying something new, it can be an energy drain. You might feel tired. You might feel frustrated. You might feel that mental block, but it’s really important to give yourself enough time to try and carry out the method or strategy to truly see if it works for

I know it’s not easy to do all the time, but exercise is really fantastic for your mood. For instance, if you’re able to just take a quick 30-minute walk every day, that’s something that might even be considered preventative because you are managing your stress in the moment.” –

​​ Affirmations don’t work until you address the underlying beliefs that are holding you back.” – Asha Wilkerson, Esq. Episode Summary: We all know that there will be times when everything is going right and times when it feels like nothing is going right. It’s not about whether it feels

We also have to think about the long-term, think about opportunities, think about what we will be able to do if we are positioning ourselves for success.” – Viridiana Ponce Episode Summary: Making the transition from cooking food as a hobby to a full-time business can be daunting, which is

Justice is about having a consciousness that there are systems in this world that literally exploit the weak and the vulnerable among us.” – Pastor Michael McBride Episode Summary: A commonly used narrative centers around the idea that God loves the poor, and therefore, by amassing wealth, you are taking

Having the conversation to push creatives to understand how their creative contributions to the culture can be protected is why Firm for the Culture came into being.” – Rukayatu “Ruky” Tijani Episode Summary: Today, I am joined by Rukayatu “Ruky” Tijani, a trademark attorney, and founder of the Firm for

How do you connect with people beyond talking about business? One of the ways you can do that is to understand their culture or learn their language, and take an interest in some of the things that they’re interested in.” – Bobby Amiri Episode Summary: In today’s episode, I speak

People spend so much time trying to sell the product or the service when they really should be spending time selling the transformation.” – Asha Wilkerson, Esq. Episode Summary: One of the most important aspects of running a modern online business is getting people to see what you have to